From diagnosis to deployment
Kora embeds rigorous methodology at every stage of the campaign, from understanding the problem to measuring the change in the real world.
01 Understand
Diagnostic and foundation-setting
- Systems mapping of complex problem sets to identify entry points
- Audience segmentation and analysis
- Behavioural diagnosis: drivers, barriers, and enablers
- Media monitoring and narrative analysis
- OSINT and stakeholder mapping
02 Design
Evidence-based strategy development
- Evidence-based strategy development grounded in behavioural science frameworks
- Learns from a database of evaluated interventions
- Reduces reliance on expensive specialists and agencies
- Strategy types include strategic communications, organisational transformation, policy and public affairs
03 Create
AI-assisted content development
- AI-generated creative concepts, videos, and visuals
- Semi-automated content production
- Zinc Network's creative and behavioural science team on demand
04 Activate
Partner network and distribution
- AI-matched access to 1,000+ trusted partners: NGOs, media, brands, influencers
- Search for and build new delivery networks
- Flexible collaboration: from content amplification to bespoke activations
05 Evaluate
Impact measurement and learning
- Build and test theories of change
- Near real-time impact measurement
- Behavioural indicators, not just clicks
- Auto-generate shareable reports in PDF, PPT, or video format
- Recommendations for optimisation and continuous learning